On Saturday we had our 1st EcoMom Alliance Summit. An invitation only opportunity for community leaders and some special EcoMoms to share mutual visions, goals, challenges etc., the gathering reminded me of the Margaret Meade quote so commonly cited these days in all things green, about a small, thoughtful group having the power to change the world. With Supervisor Charles McGlashan sharing information about Marin Clean Energy (and by the way, if you have not yet told your City Councilmembers “YES!”, please do so today and make sure you have the option for Clean Energy tomorrow!), Cool the Earth’s Tracey Diaz and Safe Routes to School’s Wendi Kallins, there was no shortage of people walking their talk. As we all strive to do so, the challenge increases as companies realize the dollar value of green. Hence the term greenwashed to refer to that which is not quite as eco as the marketing team would like you to believe. Here are a couple of easy tips to keep in mind when looking at the veracity of a products claims to sustainability (inspired by Betsy Robinson):

1. Where was the product made? How far was it transported? The hidden energy costs of transport can render nil many an ecological claim.

2. Check manufacturing websites. Is the company’s environmental story comprehensive? Trust your gut.

3. See what happens when you google the manufacturer and the word environment. You’ll likely be surprised at some of the skeletons that sneak out of the closet with this one.

4. Don’t just trust the word Recycled on the label, find out how much of the product. When purchasing printer paper, the quality difference between made from 100% and 30% recycled paper is negligible; the number of trees saved adds up.

5. Look at all the ingredients, not just the label. Too many long ones you can’t pronounce? You get the gist.

6. Consider the longevity of the product. How long will it last? Can you pass it down? Can it be recycled or repurposed or will it end up in a landfill?

7. Look for third-party certification such as EnergyStar™, GreenGuard™, FSC™, SMaRT Certified, Marine Stewardship Council etc.

8. Find out if the company is a Certified Green Business.

In becoming a wiser green consumer, your dollar can help shift from empty rhetoric to production methods, ingredients and policies that legitimately help propel a sustainable future.