Had a lovely opportunity the other day to visit with Jennifer Drubner Eagen and meet Danny Seo, eco lifestyle guru and founder of Simply Green while he was on a shoot for Method and a new green line for Serena and Lily. Speaking of Method, after several of you contacted me, I spoke with them about the concern you had about the ingredients used in their products. In particular, you asked about 1, 4 dioxane, a by-product of a process called ethoxylation, which changes natural oils into gentle, effective surfactants.

In the words of founder Adam Lowry, "We don’t believe there is a healthier or safer choice for the consumer than the ingredients we have chosen to use in these products, and we are 100% confident in the safety of all of our products. In addition to our internal safety testing, we enlist Dr. Michael Braungart, the world-renowned environmental scientist and co-author of Cradle to Cradle, to conduct independent and comprehensive health and safety reviews of all of our products.  After the OCA test results came out, we again contacted Dr. Braungart and confirmed that these products are indeed completely safe."

Further, many of their products are reformulated regularly as new, healthier alternatives become available. In my opinion, and perhaps of greatest import, is that these guys always seem open to learning and are genuinely trying to do good while providing an example to other companies that it is possible to do well at the same time. They have never claimed to be perfect but they are doing a good job of heading in a better direction and we can all use more of that.