In the face of the environmental and social issues facing our world today, green businesses are popping up daily. Discerning customers are growing increasingly leery of that PR-phenomenon known as “greenwashing” – an “all natural” spin on that which is not so natural. Given that in the course of my work with the EcoMom Alliance, I am meeting many moms who are in the process of starting their own eco-friendly businesses, I wanted to mention a couple of useful guides to follow in one’s efforts to start a truly sustainable business.
Ever since Norway’s pioneering eco mom Gro Harlem Brundtland used the term “sustainability” in what would come to be known as the Brundtland Commission, the term has become more and more a part of our global lexicon. Some of the most commonly used principles by which to guide sustainable business development include the Ceres Principles, Precautionary Principle, and The Natural Step. Last but not least is my personal favorite, the The Earth Charter. If we all lived by this . . . well, the world would likely be a much happier, healthier place.
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I am spreading the word about the 100% biodegradable diapers I found. They are from a Swedish company called Nature Babycare, and you can buy them at a really reasonable price on http://www.diapers.com.
On their packaging they say that they don’t do marketing, but put their money into the product instead - so they ask moms to spread the word. Even their packaging is compostable. So cool!
I found a website, http://www.cashflowpotentials.com -very honest and unbiased! I have done a lot of homebased biz research on the web and found most of them are truly biased and are really trying to promote one business or another. I found building a business within these communities allows a stay-at-home parent to not only build their business, but also help others who are looking at remaining professionally current and build a lifestyle that will allow the parent to build a flexible and profitable lifestyle around raising children. Here is alink to the area I found most helpful -
http://cashflowpotentials.com/AtHomeParents.html